2XU

This projects main focus was to create a brand-strengthening video for 2XU—designed to capture the energy, attitude, and identity behind the performancewear label. Rather than focusing on product features, the film builds atmosphere through dynamic visuals, movement, and tone—serving as a mood-setter and identity marker for the brand across digital platforms.

Production: Imative

Agency: MNO International

Creative Director: Joakim Juhlin

Director of Photography: Isak Stockås

Runners: Oscar Holmberg, Hannah Todd